The split between the people who build websites and the people who market them stopped making sense. SetWorks exists to close it.
SetWorks combines web development, programming, search strategy, AI, content, marketing and digital technology in one team.
A business's digital presence is not a website plus some marketing. It is a system: the site, the search results, the map listing, the reviews, the content people find at 11pm when they're comparing options. Those pieces reinforce each other or they undermine each other, and almost nobody is responsible for the whole thing.
We build and run that system. Same team designs the interface, writes the schema, tunes the Core Web Vitals, structures the content and reads the numbers afterwards.
We work remotely with clients across the United Kingdom and the United States — a criminal defence practice, a live music venue, a franchised motorcycle dealership, a boat-hire marketplace, a haircare brand and an AI product, among others.
On results: we publish performance figures only with a client's sign-off and only when we can source them. That's why you won't find a wall of percentages on this site. Ask on a call and we'll tell you what we're permitted to share.
How we work
Say what's true
Every project shown on this site is real work for a real business. We don't borrow logos, invent testimonials or print performance numbers we can't source.
Build it properly
Semantic, fast, accessible and maintainable. The version that ships is the version someone else can pick up in two years.
Measure before opinions
Analytics and search data are set up before launch, so the first argument about what's working has evidence attached.
One accountable team
Strategy, design, engineering and search sit together. No handoffs to a vendor who wasn't in the room.
From first idea to digital growth
Discover
We learn how the business actually makes money, and where the digital presence is leaking.
Strategize
One plan covering site, search, content and channels — with an order of operations.
Design
Interface work that carries the brand and removes hesitation from the decision path.
Build
Production engineering with performance and structured data built in from the first commit.
Optimize
Launch is a checkpoint. The weeks after it decide what the investment returns.
Grow
Content, campaigns and iteration on a rhythm, reported against outcomes that matter.
Six vendors, six invoices, six versions of the strategy — and nobody accountable for the result. That is the normal setup, and it is why most digital investment underperforms.
SetWorks
One strategy. One digital ecosystem. One team responsible for the experience.
One strategy
Search, site, content and campaigns planned together, in one order of operations.
One ecosystem
Every surface shares the same facts, the same structure and the same measurement.
One accountability
No handoffs between vendors, no blame loops when a number moves the wrong way.
Owner-led and growing businesses where digital presence directly drives revenue — professional services, hospitality, home services, retail, specialist ecommerce and software. The common factor is wanting one partner accountable for the whole picture.
Send us your domain. We'll come back with a short, specific read on what's holding the site back — no pitch deck, no obligation.
Build it right. Get found. Grow.