In short
Technical SEO is the work that makes a site reachable, renderable, understandable and fast enough to compete: crawl and index control, site architecture, rendering strategy, structured data and Core Web Vitals. It doesn't create demand — it removes the reasons a search engine would ignore you.
Most SEO proposals are content calendars with a technical audit stapled to the front. We work the other way: fix what's stopping the site from ranking, then build on ground that holds.
On large sites this is usually where the money is. A booking platform with 40,000 crawlable filter URLs doesn't need more content — it needs someone to decide which pages deserve to exist.
You probably need this if
- Pages aren't getting indexed and nobody knows why
- Traffic dropped after a redesign or migration
- You have thousands of URLs and no crawl strategy
- Rankings plateaued despite publishing consistently
Crawl and index control
What gets crawled, what gets indexed, what gets consolidated — decided deliberately instead of by accident.
Architecture and internal linking
One page per intent, links that describe their destination, and a hierarchy that reflects how people search.
Rendering strategy
Content in the HTML rather than dependent on client-side execution that may never run.
Structured data
Organization, LocalBusiness, Service, Article, Breadcrumb and FAQ markup that matches what's on the page.
Core Web Vitals
Field data by template, with the specific causes identified rather than a generic 'improve performance' line item.
Migration safety
URL mapping, redirect planning and post-launch monitoring when the site changes shape.
- Full technical audit with prioritised fixes
- Crawl, index and duplication analysis
- Information architecture recommendations
- Structured data implementation
- Core Web Vitals remediation plan
- Search Console monitoring and monthly reporting
A launch is a checkpoint, not an outcome. What matters is what the site and the search presence do over the following quarters — and whether anyone can prove it.
This is a sample of the reporting view — what we track and how it's presented. The figures are illustrative, not client results. We don't publish client performance data without their sign-off.
Organic Visibility
ex.0
Impressions across tracked non-brand queries, indexed to baseline
Qualified Leads
ex.0
Form and call enquiries meeting the agreed definition
Conversion Rate
ex.0.0%
Sessions reaching a primary conversion action
Website Performance
ex.0%
Field Core Web Vitals pass rate across templates
Local Discovery
ex.0.0k
Discovery searches on the business profile
Customer Actions
ex.0
Calls, direction requests and website clicks
What we actually report on
Search Console
Impressions, clicks and query mix, split brand vs non-brand
Analytics
Sessions, engaged paths and conversion events by channel
Business Profile
Discovery searches, calls, direction requests, website clicks
Field Performance
Core Web Vitals from real users, per template
Lead Quality
Enquiries scored against a definition agreed up front
Reputation
Review volume, rating trend and response time
Windle London
Beauty & EcommerceSearch and content work for a London salon and haircare brand selling products developed in its own Lake District lab.
- Technical SEO
- Ecommerce SEO
- Content
- Local Search
Old Bailey Solicitors
LegalSearch architecture for a Chambers Band 1 criminal defence firm covering nine practice areas across three offices.
- Technical SEO
- Content Architecture
- Local SEO
- AEO
Waterways Holidays
Travel & BookingTechnical SEO and site architecture for a booking platform listing 1,600+ hire boats across 80 UK start locations.
- Technical SEO
- Site Architecture
- Performance
- Content
A one-off audit is a fixed fee based on site size. Ongoing work is a monthly retainer scoped to the plan we agree after the audit. We don't sell fixed packages that ignore what a site actually needs.
Send us your domain. We'll come back with a short, specific read on what's holding the site back — no pitch deck, no obligation.
Build it right. Get found. Grow.