How many reviews do we need?

There's no threshold. A steady flow of recent, specific reviews with replies is worth more than a big historic pile that stopped two years ago.

Do service-area pages still work?

Genuine ones do. A page describing real work in a real area, with specifics and proof, is useful. Templated city pages are the pattern search engines learned to discount years ago.

Can you fix a suspended or duplicate listing?

Usually. Duplicates, unauthorised edits and suspensions are common and generally resolvable — it takes documentation and patience more than anything clever.

Local SEO & Google Business

Search — Services

In short

Local SEO covers the work that makes a business visible and credible to nearby customers: Google Business Profile optimisation, category and service accuracy, genuine service-area pages, citation consistency, and a review process that runs on a rhythm rather than by accident.

01Why it matters

Plenty of customers never reach your website. They search, see a profile, read two reviews and tap call. If that surface is half-complete, the decision is made before your site gets a chance.

So we manage the profile like a landing page and make the website corroborate it — same services, same hours, same facts, marked up so nothing has to be guessed.

You probably need this if

You're invisible in the map pack
Competitors with worse work outrank you locally
Reviews arrive occasionally and unpredictably
You cover multiple areas from one location

Talk it through →

02What's included

Profile optimisation

Categories, services, attributes, hours, photos and Q&A completed properly and maintained on a schedule.

Service-area strategy

Real coverage pages with genuine content — not fifty pages generated by swapping a city name.

Citation consistency

Name, address and phone identical everywhere, so nothing competes with your own record.

Review engine

Requests built into job completion, responses to everything, and reviews surfaced where hesitation happens.

Local landing pages

Location and service combinations that deserve a page, built to convert rather than to exist.

Local structured data

LocalBusiness and Service markup aligned exactly with your profile.

03Deliverables

Profile audit and full optimisation
Category, service and attribute strategy
Location and service-area page build
Citation cleanup across major directories
Review generation and response workflow
Monthly profile performance reporting

04Google Business Profile

For a lot of local businesses the profile is the homepage — and it usually gets managed like a form someone filled in once. We treat it as a landing page with an operating rhythm.

Illustrative profile