01
Frontend
Component-driven interfaces built with semantic markup and a strict rendering budget.
- Next.js App Router
- React Server Components
- TypeScript end to end
- Design tokens
- Progressive enhancement
- Zero-layout-shift media
Capabilities
Eight layers we specify, build and monitor on every engagement. This is the part most agencies quietly skip.
02
Performance
Speed treated as a design constraint, measured in the field rather than in a lab screenshot.
- Core Web Vitals
- LCP
- INP
- CLS
- Image optimization
- Caching
- CDN delivery
- Font optimization
- Minimal JavaScript
03
SEO
The crawl-and-index layer: what search engines can reach, understand and prioritise.
- Canonical URLs
- XML sitemap
- Robots.txt
- Internal linking
- Semantic HTML
- Metadata
- Indexability
- Crawlability
04
Structured Data
Explicit machine-readable meaning, so a business is understood as an entity and not just a page.
- JSON-LD
- Organization
- LocalBusiness
- Service
- Article
- Breadcrumb
- FAQ where appropriate
05
Accessibility
Usable by keyboard, screen reader and anyone who has motion or contrast needs.
- Semantic HTML
- Keyboard navigation
- Visible focus states
- ARIA where appropriate
- Contrast ratios
- Alt text
- Reduced motion
06
Analytics
Measurement designed before launch, so the first month of data is actually usable.
- Event taxonomy
- Conversion tracking
- Server-side tagging
- Search Console
- Consent handling
- Dashboards
07
AI Discovery
Information shaped for answer engines: clear entities, clean structure, retrievable expertise.
- Entity clarity
- Question-based content
- Semantic relationships
- Schema coverage
- Citable source pages
- Consistent business facts
08
Conversion
The point of the exercise: turning attention into calls, forms, bookings and revenue.
- Offer and message clarity
- Form and funnel design
- Call and lead tracking
- A/B and iterative testing
- CRM handoff
Answer engine optimisation, concretely
AEO is not a new set of tricks. It is the discipline of making a business unambiguous: clear entities, consistent facts, question-shaped content and structure a machine can retrieve without guessing.
- Entity clarity
- Question-based content
- Structured information
- Semantic relationships
- Schema.org
- FAQ architecture
- LocalBusiness data
- Authoritative content
- Internal linking
We do not promise AI citations or guaranteed rankings. Nobody can deliver that, and the promise itself is a warning sign.
The information chain
- 01Business Entity
- 02Services
- 03Location
- 04Reviews
- 05Expert Content
- 06Structured Data
- 07Relevant Answers
Common Questions
Next.js and React with TypeScript for most builds, with content modelled in a headless CMS when a team needs to edit it. We choose boring, well-supported tools over novelty, because someone has to maintain this after launch.
Send us your domain. We'll come back with a short, specific read on what's holding the site back — no pitch deck, no obligation.
Build it right. Get found. Grow.