The brief
A boat-hire marketplace generates an enormous number of URLs: waterways, regions, cruising rings, city breaks, boat types, party sizes, date ranges. Left alone, that combination buries the pages worth ranking under thousands of near-duplicates and burns crawl budget on filter permutations nobody searches for.
Our approach
Decide deliberately which combinations deserve an indexable page — waterway, region and cruising ring — and which stay as filters.
Give the pages people actually search for real content: what the route is like, what it costs, how long it takes.
Control parameter and faceted URLs with canonicals and directives instead of leaving it to chance.
Keep the availability search fast, because on this site search speed is the product.
Scope of work
- Crawl, index and duplication audit at scale
- URL and canonical strategy for faceted search
- Destination and cruising-ring page architecture
- Core Web Vitals work on search and listing templates
- Sitemap segmentation and internal linking
Results
We don't publish traffic, ranking or revenue figures without the client's written sign-off, and most businesses would rather their numbers stayed private. If you want specifics on results, ask on a call — we'll share what we're permitted to share, with the source.
Screenshots above captured from the live waterwaysholidays.com build