In short
We plan and produce social content that supports discovery and trust for the same audience your search work targets, with a cadence a real business can sustain and reporting tied to the same conversion definitions.
Social rarely closes a sale on its own, and judging it on follower count guarantees it never earns its budget. Its real job is familiarity and proof — being recognisable when someone finally searches for what you do.
So we run it against the same map as everything else: same topics, same customer questions, same destinations.
You probably need this if
- Posting is inconsistent and unowned
- Great work happening that nobody sees
- Social and search strategies contradict each other
- You need content that works in more than one place
Platform strategy
Where your customers actually are, and what a sustainable cadence looks like.
Content production
Photo, video and graphic work built from real business activity rather than stock.
Repurposing
Long-form content cut into social, and social insight fed back into content planning.
Community management
Replies, DMs and comments handled like the sales channel they are.
Reporting
Reach and engagement in context, alongside what it contributed downstream.
- Platform and cadence strategy
- Content calendar and production
- Scheduling and publishing
- Community management
- Monthly performance reporting
Windle London
Beauty & EcommerceSearch and content work for a London salon and haircare brand selling products developed in its own Lake District lab.
- Technical SEO
- Ecommerce SEO
- Content
- Local Search
The Grace
Hospitality & Live MusicLocal search and events visibility for an Islington late-night music pub with a rolling calendar of live acts.
- Local SEO
- Events Content
- Google Business
- Reputation
Yes. Real footage of real work outperforms stock every time, so production is usually part of the engagement rather than an add-on.
Send us your domain. We'll come back with a short, specific read on what's holding the site back — no pitch deck, no obligation.
Build it right. Get found. Grow.