The brief
Windle London runs two businesses on one domain: a precision-cutting salon in central London and an award-winning product line. Those pull in opposite directions — one is a local service search, the other is national ecommerce — and a single store front-end has to serve both without either cannibalising the other.
Our approach
Separate the intent: salon and appointment pages built for local search, product and routine pages built for commercial search.
Structure the catalogue around how people actually shop — hair type and concern, not internal collections.
Give the lab and the awards their own supporting content so the brand story is indexable, not just a homepage paragraph.
Keep collection and product templates clean enough that new lines inherit the SEO work automatically.
Scope of work
- Technical audit and remediation across store templates
- Collection and product page architecture
- Local pages for the salon side of the business
- Editorial content on routines and hair types
- Product and organisation structured data
Results
We don't publish traffic, ranking or revenue figures without the client's written sign-off, and most businesses would rather their numbers stayed private. If you want specifics on results, ask on a call — we'll share what we're permitted to share, with the source.
Screenshots above captured from the live windlelondon.com build