The brief
citeca sells something most buyers have never bought before: visibility inside AI-generated answers. The site had to teach the category and sell the product in the same scroll — explain what answer engine optimisation is, show the machinery working, and make the pricing decision obvious. A static brochure page was never going to do that.
Our approach
Lead with the outcome — being the name an AI returns — before explaining the mechanism behind it.
Show the product rather than describe it: live presence scoring, engine-by-engine breakdowns and a real weekly report.
Make the two loops legible — the work that earns citations, and the measurement that proves it.
Keep every claim defensible. No promised timelines, no invented citation guarantees.
Scope of work
- Marketing site build with animated product surfaces
- Interactive dashboard and report mockups
- Pricing architecture across three tiers
- Category-education copy and FAQ layer
- Structured data and metadata for an emerging search term
Results
We don't publish traffic, ranking or revenue figures without the client's written sign-off, and most businesses would rather their numbers stayed private. If you want specifics on results, ask on a call — we'll share what we're permitted to share, with the source.
Screenshots above captured from the live citeca.ai build