The brief
Criminal defence is a search category where the person typing is frightened, in a hurry, and asking very specific questions at two in the morning. Old Bailey Solicitors has the credentials — established 1999, Band 1 ranked, offices in Brighton, London and Horley — but credentials only convert if the right practice-area page is the one that surfaces.
Our approach
One page per offence type with genuine legal depth, instead of a single overloaded services page.
Question-led content answering what people actually search: what happens after arrest, what a charge means, what the sentencing range looks like.
Office-level local pages so each location competes in its own market rather than fighting the others.
Solicitor profiles marked up properly, so the firm's people are readable as entities alongside the firm.
Scope of work
- Practice-area information architecture across nine offence categories
- Question-based content and FAQ structures
- Multi-office local SEO
- Organization, LocalBusiness, Person and FAQ structured data
- Internal linking between guidance content and practice pages
Results
We don't publish traffic, ranking or revenue figures without the client's written sign-off, and most businesses would rather their numbers stayed private. If you want specifics on results, ask on a call — we'll share what we're permitted to share, with the source.
Screenshots above captured from the live oblaw.co.uk build