The brief
An independent salon lives or dies on local discovery and the strength of its before-and-after work. The site needed to load fast on a phone, show the work properly, and get someone from 'hairdresser near me' to a confirmed booking in as few taps as possible.
Our approach
Put booking one tap away from every screen, not behind a contact form.
Treat the gallery as the sales argument and make it load fast enough to actually be seen.
Cover the specific services people search for — extensions, colour, blends — rather than one generic services page.
Get the business profile complete and consistent, since that is where most of this traffic starts.
Scope of work
- Website build with integrated booking
- Service and gallery templates
- Google Business Profile optimisation
- Local keyword and content mapping
- LocalBusiness and Service structured data
Results
We don't publish traffic, ranking or revenue figures without the client's written sign-off, and most businesses would rather their numbers stayed private. If you want specifics on results, ask on a call — we'll share what we're permitted to share, with the source.
Screenshots above captured from the live slhairdressing.com build