The brief
End-of-tenancy cleaning is a high-intent, high-competition local search where most operators publish the same thin page for every borough. Top Cleaning GB has been running since 2008 with a real guarantee and genuine coverage — the job was making that difference visible in a category full of noise.
Our approach
Answer the questions that decide the booking — price, duration, what's included, whether it passes inventory checks — directly on the page.
Build coverage pages around real service areas rather than generating a page per postcode.
Put the 72-hour guarantee, insurance and invoice policy where hesitation actually happens.
Turn a large body of Google reviews into on-page proof beside the relevant service.
Scope of work
- Website build with service and coverage templates
- FAQ architecture targeting real booking questions
- Google Business Profile and local citation work
- Review capture and display
- LocalBusiness, Service and FAQ structured data
Results
We don't publish traffic, ranking or revenue figures without the client's written sign-off, and most businesses would rather their numbers stayed private. If you want specifics on results, ask on a call — we'll share what we're permitted to share, with the source.
Screenshots above captured from the live topcleaninggb.co.uk build